| COMMUNITY
BUILDER PROGRAMS |
The
following services are tailored to the needs of each builder/client
and is ideal for the needs of many independent Colorado builders
and developers who may prefer the objectivity of an independent
organization and who may lack the time, facilities, or budget
to compete with the large national builders.
Our broad base of experience allows our clients to compete with
marketing expertise equal or superior to any organization -
increasing your bottom line without
increasing your budget.
The
array of services King New Home Sales
and Marketing provides builder clients is divided
into three major categories:
"We believe sales and marketing management and research are
joined at the hip and the more King
New Home Sales and Marketing is involved
in product determination, pricing strategies, marketing, merchandising
and sales training, the better sales will be."
The
King organization provides site-specific, in-depth market research
and feasibility studies. Builders, Developers, Construction Lenders, and Lending Institutions depend on King New Home Sales and
Marketing.
Research
Programs Include:
-
Feasibility
Studies
-
Product Designation and Design
-
Buyer
Demographics and Sociographics
-
Product Critiquing
-
Architectural
Consulting
-
Pricing
Analyses and Strategies
-
Focus
Groups
"Coaching
is the most misunderstood and neglected aspect of sales management.
As most professional athletes need to be frequently critiqued, guided back to sound paths as well as directed to new ones, monitored to maintain accountability, consistently
motivated and encouraged to reach and maintain their highest
levels of performance, so do on-site sales professionals.
Remember, no one is trained for life - John Elway had a quarterback
coach."
David King
Sales
Programs Include:
-
Personnel
(providing or hiring on your behalf)
-
Sales
Management
-
Training
and Coaching
-
Transaction
Tracking
-
Phasing
and Inventory Control
-
Negotiations
-
Competition
Awareness
-
Financing
-
Realtor
Relations
-
Client
Follow-up Programs
-
Buyer
Retention Programs
Marketing
"Effective
sales and marketing is not magic, but is the result of the
application of knowledge and experience, and is more often
the result of creativity than the expenditure of big budgets."
David
King
Marketing
Programs Include:
-
Advertising
-
Public
Relations
-
Promotions
-
Sales
Office and Model Home Designing and Coordination
-
Marketing
Budget Preparation and Implementation
-
Realtor
Programs
-
Amenity
and Feature Recommendations
-
Competitive
Analysis and Market Updates