King New Home sales and Marketing
Condominiums to Custom Estates
 

 

COMMUNITY BUILDER PROGRAMS

The following services are tailored to the needs of each builder/client and is ideal for the needs of many independent Colorado builders and developers who may prefer the objectivity of an independent organization and who may lack the time, facilities, or budget to compete with the large national builders. Our broad base of experience allows our clients to compete with marketing expertise equal or superior to any organization - increasing your bottom line without increasing your budget.

The array of services King New Home Sales and Marketing provides builder clients is divided into three major categories:

"We believe sales and marketing management and research are joined at the hip and the more King New Home Sales and Marketing is involved in product determination, pricing strategies, marketing, merchandising and sales training, the better sales will be."

David King


The King organization provides site-specific, in-depth market research and feasibility studies. Builders, Developers, Construction Lenders, and Lending Institutions depend on King New Home Sales and Marketing.

Research Programs Include:
      • Feasibility Studies
      • Product Designation and Design
      • Buyer Demographics and Sociographics
      • Product Critiquing
      • Architectural Consulting
      • Pricing Analyses and Strategies
      • Focus Groups

"Coaching is the most misunderstood and neglected aspect of sales management. As most professional athletes need to be frequently critiqued, guided back to sound paths as well as directed to new ones, monitored to maintain accountability, consistently motivated and encouraged to reach and maintain their highest levels of performance, so do on-site sales professionals. Remember, no one is trained for life - John Elway had a quarterback coach."

David King

 

Sales Programs Include:

      • Personnel (providing or hiring on your behalf)
      • Sales Management
      • Training and Coaching
      • Transaction Tracking
      • Phasing and Inventory Control
      • Negotiations
      • Competition Awareness
      • Financing
      • Realtor Relations
      • Client Follow-up Programs
      • Buyer Retention Programs


Marketing


"Effective sales and marketing is not magic, but is the result of the application of knowledge and experience, and is more often the result of creativity than the expenditure of big budgets."

David King

Marketing Programs Include:

      • Advertising
      • Public Relations
      • Promotions
      • Sales Office and Model Home Designing and Coordination
      • Marketing Budget Preparation and Implementation
      • Realtor Programs
      • Amenity and Feature Recommendations
      • Competitive Analysis and Market Updates

       

 


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