King New Home sales and Marketing
Condominiums to Custom Estates
 

 

CUSTOM CONCEPTS FOR CUSTOM BUILDERS

King New Home Sales and Marketing has provided research, sales and marketing for community developers and builders for a quarter of a century. That expertise and experience has been tailored to meet the specific needs unique to the small to medium size custom and speculative builder (building one to approximately twenty houses per year). We can design a program specifically for your homes.

The bottom line is that our custom builders are able to take advantage of the same knowledge, expertise and most services provided to major community builders. We provide specific services to answer the specialized needs of our custom builders.

The array of services King New Home Sales and Marketing provides builder clients is divided into four major categories:

 


The Custom Connection
Our Preferred Custom Builders will not always have properties listed with us. Potential homebuyers contact us through our website, major advertising and promotion, and word of mouth. Some have a building site and need a builder, others have a dream plan in mind and no builder or building site. We put these custom homebuyers together with the appropriate Preferred Builder and Preferred Architect (those who meet our high standards of quality, craftsmanship, and responsibility).
 
Marketing and Promotion

King New Home Sales and Marketing creates a marketing program for your specific product that will demonstrate its value, quality and uniqueness. Signage and display ads will promote your homes, not our Company.

  • There will be PR Stories and Ads in the major newspapers. Creatively designed brochures, flyers, mailers and direct contact will attract Buyers and Realtors to your homes.
  • You will have your own page on our website with information on your company, product and location with floor plans, renderings, etc.
  • Custom builders can take advantage of our 3.8 percent program (for the listing of your buyer's existing home) and leads generated by our Buyer Agency Program.
  • Since we work with builders and buyers in all price ranges, we stay on top of the "hot" trends regarding floorplans, finishes and fixtures. We also work with excellent interior and exterior designers that can expertly help you with these selections.

Click here for more detailed information on Marketing and Promotion

Personnel

King agents are specialists trained in all aspects of new home sales with particular expertise in:

      • Pre-selling from plans
      • Knowledge of construction
      • Providing onsite presence

       

Contacts by potential buyers and Realtors from sources including the Internet, advertising, promotions and sign calls on speculative listings are directed immediately to a specialist with specific knowledge of the subject property. Depending on the stage of construction, potential buyers are met at the site, our office or the client's home.

We expect homes to be sold before completion - if we are involved from the beginning and allowed to provide input into product and pricing. Homes completed or nearing completion are provided with an onsite professional presence on each weekend until they are sold- Saturday and Sunday from 11:00 a.m. to 5:00 p.m.

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Market Research

We provide detailed market analysis and feasibility studies to ensure that our major community builders design the right product for each location in order to produce the highest return. We utilize the same knowledge and resources for our custom builders. Builders, Developers, Construction Lenders & Lending Institutions depend on King New Home Sales and Marketing.

If your homes are complete or under construction when we become involved, we will provide a site-specific study to determine where you are in the market place, and we will make appropriate suggestions for product enhancement.

Click here for more detailed information regarding Market Research

Fees

Custom builders will have the choice of having all of the services previously mentioned for the amount they would normally pay to list their property with a general real estate broker- or our services can be provided for a lesser fee if the builder wishes to be in charge of and responsible for his own marketing expenses.

 

If you are looking to buy or sell land or lots anywhere along the
Front Range, call King at 303-828-4414


 

 


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