Bringing Buyers and Builders Together Across the Front Range with King New Home Sales & Marketing

MARKETING

Marketing Programs

King designs complete, product-specific marketing programs, including:

Advertising
Public Relations
Promotions
Sales Office and Model Home Designing and Coordination
Marketing Budget Preparation and Presentation
Realtor Programs
Amenity and Feature Recommendations
Competitive Analysis and Market Updates

Product Analyses, Critique, and Recommendations

King provides product critiquing and design recommendations, including finish and amenity packages based on market trends, buyer preferences, and price ranges. King is available to consult with architects and designers in the product determination and planning stages.

Pricing

King conducts pricing analysis, recommends product and premium pricing, provides pricing strategy and absorption projections.

Advertising

King prepares detailed budgets with recommendations for on- and off-site signage, sales office collateral, ad design and placement, public relations, direct mail, and, if appropriate, radio, television, and on-site events. The company is equipped to provide all services of an advertising and public relations agency or King will meticulously track sales and prospect activity to provide your advertising agency with practical, creative suggestions and direction.

Some of our work is for small builders and we are very proud of our enhanced skills at creating buyer and broker traffic with minimum budgets.

Sales Office Services	Model Home Services
Location and format Displays Renderings Brochures and collateral materials Floorplan layout Site or topographical maps	Designers Location Number and mix Theme, Image Construction Merchandising

Professionally designed and decorated models are always desirable when financially feasible - but we are adept at teaching agents the skills needed to sell without models.

Broker Relations

King will create and maintain an aggressive broker-contact program that will attract and keep the co-op professionals' attention. We will train the on-site staff to maintain the program and we will monitor their efforts.

At the same time, King will strive to significantly increase the percentage of on-site sales with recommendations for: cost effective, targeted advertising designed to bring buyers directly to the site; for solid product and merchandising to enhance buyer interest, and with on-site sales agents prepared professionally to close sales.

For more detailed information on Marketing follow the links below:

	COMMUNITY BUILDERS AND DEVELOPERS
	CUSTOM & SPECULATIVE BUILDERS
	CLICK HERE FOR A FREE BROCHURE

OR CUT TO THE CHASE AND CALL KING AT 303-828-4414 FOR A "GET ACQUAINTED MEETING" TO DISCUSS HOW WE CAN MAXIMIZE YOUR SHARE OF THE MARKET IN THE 21^ST CENTURY.