King New Home sales and Marketing
Condominiums to Custom Estates
 

 

SALES

The King Management Team

Directs as many of the sales-related activities as the builder will allow. David King meets with builder/developer clients as needed to discuss strategy, competition, advertising, and transactions.

King continually assesses the market and business environment and anticipates necessary changes, modifications, or improvements.


Sales Programs

The sales staff is constantly trained, monitored, motivated, assisted, and supported on-site by the King organization regarding sales techniques, client follow-through, closing and appropriateness of the sales environment. Related areas of assistance include:

  • Transaction Tracking home sales training
  • Phasing and Inventory Control
  • Negotiations
  • Comparative Awareness
  • Personnel (providing and hiring on your behalf)
  • Sales Management
  • Training and Coaching
  • Financing
  • Realtor Relations
  • Client Follow-up Programs
  • Buyer Retention Programs

Personnel

King will provide or hire on-site sales staff on your behalf. The company selects its award-winning salespeople based on: knowledge, integrity, aggressiveness, enthusiasm, appearance, communication skills, attention to detail, dependability, ability to close, and willingness to follow-up. Agents are new-home specialists exclusively assigned to your development.

The company can provide additional staffing for anticipated high-traffic periods and provides back-up personnel in case of emergencies, assuring that your sales office is never without staff.


In-House Sales Staff

For builder-developers who prefer to maintain their own in-house sales staff, King will hire, train, and direct agent's activities on your behalf to the same high standards required of our own agents.


Training

The King training program includes classroom study, group inter-action and on-site training. Discussions are augmented with current books and programs from an extensive library. Subjects covered include: client contact and follow-up, qualifying and demonstrating, sales and closing techniques, contracts and forms, financing, Realtor relations and transaction tracking through closing.

King conducts regularly scheduled sales meetings to review sales, closings, and any problems that arise. King keeps the sales staff updated on any changes in the real estate market that relate to new home sales.

All agents attend frequent training meetings and seminars on subjects such as changing trends in sales and marketing strategies, real estate law, financing, and buyer preferences.

King visits the communities on a regular basis to help sales personnel with problems; study sales personnel technique with customers and offer constructive input; and to review the condition of the sales office, models, production homes, landscaping, and on-site signs and flags. The negotiation of each transaction is used to teach and coach agents in perfecting their skills.


Coaching

This is the most misunderstood and neglected aspect of sales management. As most professional athlete needs to be frequently critiqued, guided back on sound paths, as well as directed to new ones, monitored to maintain accountability, consistently motivated and encouraged to reach and maintain the highest levels of performance, so do on-site sales professionals. Remember, no one is trained for life - John Elway had a quarterback coach.


Sales Follow-Up

King provides a computerized transaction tracking system that allows sales coordinators to monitor buyer status, and to correct delays or errors by the sales staff, lenders, title insurance companies, buyers, or builders. Builders are provided with a weekly status report on each open transaction.


Financing

King will recommend and develop financing plans customized to the particular needs of builders, developers, communities, and individual buyers. We will work with existing lenders and/or recommend appropriate lenders.


Report Forms

King provides agents with forms so they can provide builders with the following regular reports:regular developer reports

  • Weekly Sales
  • Weekly Sales Summary
  • Weekly Loan Status
  • Weekly Traffic
  • Weekly Merchandising Checklist
  • Monthly Competition Report

For more information, call King at 303-828-4414 to discuss how we can design a program for you and your homes.


 


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